General Registration

Attendees have the option of selecting individual conference sessions taking place at 10:00am, 11:45am, 1:45pm and 3:00pm. All conference pass options include an Expo Floor Pass in the price.

Attendees also have the option of selecting only an Expo Floor Pass without attending any conference sessions.

Ticket Choices

Expo Floor Pass - Early Bird ($10.00*) + Fees and Processing
Add Individual Conference Sessions by selecting from the list below. Trade Show Floor Access. (Week-of $30)
Full Conference Pass - Early Bird ($180.00*) + Fees and Processing
Access to 3 Conference Sessions - includes Expo Floor Pass & Buffet Lunch. (Week-of $225)

Conference Session Selection

View Session Descriptions and Speakers

10:00am - 11:00am

The New White Wine Playbook: Winemakers Leading the Charge with Alternative Varietals $62.10 ($60.00 + $2.10 fee)
1A - Track: Winemaking
Effective Marketing on a Budget: Building Brand Equity Through Consistency, Clarity, and Authenticity $62.10 ($60.00 + $2.10 fee)
1B - Track: Sales & Marketing
Winery & Vineyard Transactions: What Buyers & Sellers Need to Know $62.10 ($60.00 + $2.10 fee)
1C - Track: Strategy & Leadership
Understanding Red Blotch from All Angles: The Latest Research from Lab, Air & Vineyard $62.10 ($60.00 + $2.10 fee)
1D - Track: Vineyard & Growers

11:45am - 12:45pm

Chillable Reds: Breaking the Rules of Tradition to Increase Consumer Choices $62.10 ($60.00 + $2.10 fee)
2A - Track: Winemaking
Non‑Alcoholic Wine Marketing Strategies to Celebrate the Expanded Consumer Landscape $62.10 ($60.00 + $2.10 fee)
2B - Track: Sales & Marketing
Annual State of the Bulk & Wine Markets $62.10 ($60.00 + $2.10 fee)
2C - Track: Strategy & Leadership
Beyond Cover Crops: The Power of Perennial Ground Covers for Water Retention & Beneficial Insects $62.10 ($60.00 + $2.10 fee)
2D - Track: Vineyard & Growers

1:45pm - 2:45pm

What the Next Generation Wants in Wine $62.10 ($60.00 + $2.10 fee)
3A - Track: Winemaking
DTC Reinvented: What 500 Wineries Reveal About Clubs, Loyalty & Collaboration $62.10 ($60.00 + $2.10 fee)
3B - Track: Sales & Marketing
AI in Action: Practical Tools, Real Winery Use Cases & Smarter Workflows $62.10 ($60.00 + $2.10 fee)
3C - Track: Strategy & Leadership
Rip It Out or Ride It Out? The Economics of Vineyard Transition $62.10 ($60.00 + $2.10 fee)
3D - Viticulture

Hosted Bonus Sessions - The following hosted sessions require a registration selection if you wish to attend, but are free of charge.

3:00pm - 4:00pm

Cork Stopper as an Oenological Tool – A Multidimensional Approach for Deciphering Red Wine Bottle Storage ($0.00)
4B - Bonus Session Host: M.A. Silva Corks USA LLC
Funding the Farm of the Future: How Grants Can Support Your Next Project ($0.00)
4C - Bonus Session Host: HotSpot AG
Adapt or Die: Where AI & Technology Will—and Won’t—Change Your Winery ($0.00)
4D - Bonus Session Host: WineView

Pre-Order Your Wine Country Classic Barbeque Buffet Lunch and $ave!

Classic green salad
Mac and cheese
Corn confetti
Mojo pulled pork
Chipotle BBQ Chicken
Assorted flatbread wraps
Bbq jackfruit (upon request GF, DF, Vegan)
Hawaiian rolls, Cookies and Brownies

Includes: Iced Tea, Lemonade, or Water

Buffet Lunch Pre-Order $24.84 ($24.00 + $0.84 fee)

Wine Country Classic Barbeque Buffet Lunch (Day of: $26.00)

Running Total

$0.00

Promo Discount Code

Total

$0.00

Registrant Information

Please enter the contact information for the first participant in your order (i.e. first ticket holder). You may add additional registrants after you click "Save Registrant", below.

Registrant Name

Unique Registrant Email

Company Name

Job Title Group

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Address

Thursday, December 3rd · Santa Rosa, CA

Trade Show & Conference Registration